Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

05 Dec 2025

E-invoicing will be fundamental change for VAT-registered businesses

The mandatory introduction of e-invoicing for all VAT-registered businesses selling to UK business customers from April 2029 will be a fundamental change, says the Chartered Institute of Taxation (CIOT).

04 Dec 2025

Still time to start self assessment returns, says HMRC

Although there are less than two months until the self assessment deadline there is still time to start an accurate return, says HMRC.

03 Dec 2025

Spending cuts and tax rises to serve as headwinds to economy

A report published by the Organisation for Economic Co-operation and Development (OECD) has suggested that tax rises and spending cuts announced by Chancellor Rachel Reeves will serve as headwinds to the UK economy.

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